Fresh Vs Frozen

Fresh Vs Frozen

Food waste is one of the biggest environmental challenges we face today. In the UK alone, 9.5 million tonnes of food are wasted every year — enough to feed 30 million people, while 8.4 million still live in food poverty. Most of this waste happens at home: 70% of food waste comes from households, costing the average family around £470 a year and adding up to £14 billion nationally.


On top of the human cost, wasted food generates 25 million tonnes of greenhouse gases
annually, making food waste a major driver of climate change.

That’s where frozen food can make a difference.

Minimising Food Waste at The Fish Society
Extended Shelf Life
Extended Shelf Life

Frozen foods last for months, giving you time to enjoy what you
buy instead of throwing it away.

Peak Quality, Locked In
Peak Quality, Locked In

Many frozen products are preserved at their freshest using
advanced freezing methods that protect nutrients, flavor, and texture

Portion Control
Portion Control

You can cook exactly what you need and keep the rest for later,
avoiding half-used packets going to waste.

Less Loss Across the Chain
Less Loss Across the Chain

From farm to fork, frozen foods are less likely to spoil in transport or on supermarket shelves, reducing waste at every stage.

Frozen vs Fresh

Household Waste
Studies show families throw away almost half as much food when
cooking with frozen ingredients compared to fresh.
Retail Waste
In the UK, fresh fish can have waste levels around 5× higher than frozen
fish.
Sealed In Freshness
Preserves the taste and goodness of fresh fish.
Nutrition
Frozen ingredients often retain nutrients better than fresh foods that travel long distances before reaching your plate.

The Bigger Picture

Frozen food isn’t just convenient — it’s a practical solution to one of the UK’s biggest
sustainability issues. By choosing frozen food, you’re not only saving money and reducing food waste at home, you’re also helping cut carbon emissions and supporting a more sustainable food system.

At The Fish Society, we believe frozen is the future: better for the planet, better for your pocket, and better for your plate.

The Bigger Picture
Minimising Food Waste at The Fish Society

At The Fish Society, we take pride in wasting very little. Every part of the fish is used thoughtfully:

Misshapen fillets are sold as affordable cuts or transformed into delicious pie mixes and pet food.

Fish bones and trimmings are turned into rich, flavourful stocks and soups by our in- house chef, Tim — perfect for you to enjoy at home or buy

We also sell the bones to our customers so you can make your own stocks.

We encourage you to make the most of every fish, helping reduce waste and get full value from your seafood. Sustainability starts with smart use, and we’re committed to making every catch count.