Air Fryers What’s All The Fuss About?

Air Fryers What’s All The Fuss About?

The air fryer has become a kitchen staple in 2023. For many reasons, it has become this year's kitchen must-have, offering the ability for cooks at home to cook healthier, faster, and more versatile meals. And most importantly, you can cook perfect fish with minimum effort. We have enlisted our Executive Chef Tim to give you a full rundown on all things air fryers. He is a firm believer that you can achieve excellent results at home with a few little tips and tricks.

Tim Q&A

Firstly, Tim could you please introduce yourself, and give us a little insight into your day-to-day

I am the chef of the fish society. My responsibilities include creating new products, ideas and bundles based on what’s hot in the seafood world. Recently, I’ve found myself developing a recipe for a traditional Boulillabaisse and developing a Fish Society Fish and Chips.

Tim, can you tell us a few benefits of using an air fryer?

Personally, cooking should always be fun and enjoyable. For me it gives people an easy way to cook that's also healthy. And with the current cost of living crisis, it’s a more economical way of achieving delicious effortless-well cooked meals.

What do you think has led to the rise in use?

I would definitely say it comes down to cooking shows and post-covid mindset that you can create quality food at home. This inspiration coupled with the ease-of-use and time-saving aspects of an air fryer makes them a home chefs best friend. Come on, let's be real, who doesn't watch a cooking show and want to go get cooking hearty or pretty food!

What is the general idea behind the air fryer?

The way I have always interpreted the air fryer is ease of use. You can control the cooking of your proteins for that perfect chicken or steak. Create one pot meals without it being a stew and probably because of the health benefits in regards to no oil.

Tim, what is your experience using an air fryer?

I’ve used an air fryer previously during the week because it’s quick, efficient and easy. After a long day at work, all I want is a good hearty meal, especially with the current gloomy weather.

The space is so small that you end up being creative with what you have with minimal effort.
It could be adding a few more minutes to get that meat more chard or crispier. The fact it’s also such a healthy option really makes it wonderful. For a super quick mid-week meal you can’t go wrong. It takes 10 minutes to make perfect salmon, which is just mind-blowing.

Championing an air fryer, what would you make for a dinner party with four guests?

An excellent dish I recently made for a group of friends was a whole fillet of monkfish wrapped in parma ham, served with roasted tomatoes, olives, potatoes and artichoke. Super seasonal and incredibly straightforward for a large group, there were a lot of happy faces.

What common consumer misconceptions are there regarding air fryers and what advice do you have for them?

Fish is so much easier to cook than meat. It's quicker and like meat it holds so many flavour profiles and the amount of times my friends have said “ i don't like fish or seafood “ Then they are asking for more gratinated scallops or lobster lollipops from the air fryer. i just replied “ so you only like expensive fish and seafood lol “ So what i'm saying is, everything eats and lives in a different way, so branch out because you will only be missing out.

Where do you see the trend going?

Viral and it's already there. Gym enthusiasts who love a clean living and are always on the go.

How do you think the fish society can make it easier for people to enjoy our seafood?

To sell air fryers lol. We already show our love for what we do and I'm sure that already transpires to our customers. so… creating recipes that provide a great meal without having to be daunted by lots of ingredients. Simple is fun and most of all, memorable.

Thank you Tim, an excellent insight into all things Air Fryer.

Look out for our upcoming video ‘how to make perfect salmonIn The Air Fryer’.

@thefishsociety Roasted Salmon with Lentils and Braised Leeks #salmonrecipe #healthyrecipes #foodtiktok #recipe #seafoodrecipe #seafood #thefishsociety #cookingtiktok ♬ This Food - raspberrysounds

@thefishsociety Fool proof salmon, every time! #airfryerrecipes #airfryertiktok #salmonrecipe #salmontiktok #fyp #trending #foryou ♬ sure thing wiskim remix - grace &lt3 • darling